After a few weeks in the market, Samsung has recalled and stopped the sale of its latest generation phone, the Galaxy Note 7. Due to numerous reports all around the globe claiming the batteries would explode and/or catch on fire, the South Korean company has decided to temporarily stop sales and undergo a thorough investigation.
However, this isn’t the first time that a battery has exploded. There have been previous cases with various devices that exploded and/or caught on fire. The difference was that those devices were later found to be the fault of the consumer using third party accessories, and thus voiding the safety and warranty. In this case, consumers as of yet are not using third party equipment, but the batteries are still a exploding. This has put a bigger spotlight on Samsung and the amount of quality assurance in its factories.
As of right now all four major US carriers, Verizon, AT&T, T-Mobile and Sprint have suspended sales of the Note 7 and will not be taking exchanges at the moment. They are however deciding how to assist customers while the issue is being handled.
This particularly comes at a horrible time where Apple is set to announce it’s latest iPhone, the 7 and 7 Plus in the coming weeks. Whereas Samsung typically releases its devices before Apple does in order to capture the world’s attention, this recall has put Samsung back a few notches and could disrupt its ability to outperform its competitors.
Furthermore, depending on the severity of the case, this recall could be a big financial burden on Samsung. Following last year’s success of the Galaxy S6 and Note 5, it’s rather unfortunate that such a crisis has emerged.
At this point, it will be up to Samsung and its crisis management team to clearly communicate and explain to all of its consumers and retailers the situation at hand and how the company plans to resolve the issue. If Samsung fails to do so, this could very well be the beginning of the fall of a worldwide brand. Obviously we are still in the early stages so anything can happen, but may the best of luck be to Samsung as they continue to investigate and solve the issue as fast as possible.
Photo Credit: The Verge